As a storyteller I’ve had the opportunity to help many companies tell great stories over the past two decades. I also got the opportunity to look “behind the curtain” into their day to day business.
What I saw broke my heart and challenged my chosen profession.
I saw a lot of unhealthy, broken cultures where people were just desperately trying to survive…and marketing was an attempt to make things better.
The people I love serving didn’t need marketing help. As a matter of fact, focusing on marketing was hurting most of their businesses…not growing them.
I made a life changing decision. I started helping leaders get clarity about their actual story, and began seeing the impact of healthy culture in organizations…and it’s way bigger and longer lasting than a well told marketing campaign.
So, that’s what I do. I help leaders create meaningful, measurable cultures.
Culture is a powerful word being carelessly tossed around, applauded at conferences, and usually talked about in the context of contentment, or through the HR lens of benefits and rewards.
Culture isn’t some mythical unicorn roaming the halls of cool tech companies and V.C. funded dreams.
It’s real. It’s tangible. And your people want you to lead it.
Over the past 15+ years I’ve developed and refined the IDH Framework for healthy culture, and it’s my approach. Every company is unique, so the journey will be unique, but I focus on three areas to create culture.
Whether you reach out to engage or you’ve read this page and I never hear from you or know who you are; I want to encourage you that you are made for a purpose, your life can be meaningful, and you can make a tremendous difference in the world around you.
Hard times will come. You can’t control that. What you can control, is how you will respond and walk through them.
Grace and Peace,
“Working with Brad has changed our team culture. It has also guided our day to day work and decision making.”
Dr. Scott White
“Brad listens. Intently. Then solves the problem at hand, utilizing a methodology I didn’t know existed. He’s brilliant.”
Tulsa Internet Marketing
"Brad is a guide who helps people create their business foundation, and helps them start to see measurable results."
Ventin Web Solutions
"You can tell he is all in on you and what you want to do and he will for sure have solutions that will exceed your expectations. I highly recommend using Brad."
Articles and Thoughts
The unwritten contract we have with every person we meet…expectations. The clearly defined and communicated outcome that is becomes mutually agreed upon, that specifically contributes to the success of the organization. How many of you…
We have something wonderful in common, and it can be the most powerful part of cultural onboarding: We are all human. I want to start a conversation about what that means and how we can…
I have lived in, and survived, many storms in life, like waves crashing on the shore, one followed by the next…as I’m sure you have…and I have learned to live the wisdom that an old…
If you are a leader, I want to ask you to take a moment before proceeding to close your eyes, and imagine the face of every single person who you are responsible for leading. Look into…